Blazing red plumes, a bushy habit with basal branching, and a decorative dark leaf combine to set AAS Winner 'New Look' in a class of it's own. With an abundance of beautiful durable flowers, it adds an exotic touch to any balcony or patio flower arrangement. This durable celosia adds distinction and grace to full sun and partial shade gardens. 'New Look'® is a good match for the 'Fresh Look' series in terms of earliness and habit.